A business should adapt to the market dynamics because it is the way to compete. The business owner must pay attention to marketing trend that change every time. Otherwise, the business can not run smoothly because it will be too mainstream for the audience.
Every year, you should look out for more than two trends. As a business owner, you have to adjust which trends that suit the business the most to catch the audience's attention. Here are several trends in marketing that occur in 2024.
The List of Marketing Trend in 2024
1. Creating engaging content
Engaging content should be of high quality that will create a certain emotion and raise awareness for the audience. It does not only show your brand but also the values that your brand has. You have to position yourself as the audience because it makes them feel seen.
High-quality content should be original, so you should not use AI-generated content to engage. The result is low and the audience will not feel sincerity from your brand. The content should be provided through social media accounts and campaigns. It is the easiest to achieve marketing goals.
2. Paying influencers with the same value
This is also a marketing trend that many brands have tried for the past three years. It is still a good method because influencers have certain followers who like them and follow what they are trying to show. However, you have to engage with an influencer who has the same values as your brand.
The more followers, the more expensive. If you are still a small brand, you can engage with influencers with a small number of followers. Micro and macro followers could be determined from their engagement rate because some followers may be bots. Try some analytic tools for this.
3. Creating User-Generated Video
This trend is popular in social media and e-commerce platforms. The videos are coming from real users who have bought the product you sell. Then, they review the products as part of the marketing. This is an authentic method because other audiences believe it more easily.
User-generated video is also organic. For the business, this is cost-effective because you do not need to produce the videos by yourself. You can create fun giveaways as a reward for the creators.
4. Creating a short video
Short videos on TikTok and Instagram are the marketing trend in 2024 that the business should join. Many people love short videos and it is the chance to give a brief explanation about your product or tagline. The short video’s length is about 15-60 seconds only.
It means you have to hire a professional video content creator to do this. Marketers nowadays also have to learn how to make videos as efficiently as possible. A short-form video is more effective to engage with a lot of audiences than a long-form one.
5. Designing infographics
Infographics are still interesting to read by many people because they can get valuable information through this content. A good infographic should provide information in a picture and short information in it, yet the audience should be able to take the main information after reading it.
You have to hire a professional designer to create a good infographic. They should know how to formulate words and pictures for the targeted audience. Visualization is a great task to do, but this is a good and promising investment for the business itself.
6. Writing blogs
Writing blogs to engage with more audiences is still a good marketing trend to follow. This is because many people will check whether the brand is still active or not. The blogs can be about information that is related to the brand, product, and value.
Besides posting on the website, this writing task can be for the caption on your social media. Some audiences still love the narrative coming from the brand. It can raise their social awareness and help the brand to approach the audience's emotions.
Broadcasting messages are part of the marketing trend that you should not miss. A device such as an SMS Broadcaster can help you with this task because it sends messages to many receivers at once. This is the marketing device that keeps you engaged with your audience, both loyal and potential audience.