If you want to increase your sales significantly in a fairly fast time, you can use search engine marketing as your main marketing technique. In this digital era, you must be aware that digital marketing, including marketing via search engine, is the best marketing method.
What is Meant by Search Engine Marketing?
As the name implies, search engine marketing is a marketing technique that relies on search engines. You certainly already know what a search engine is, right? Search engines like Google have become a major aspect of people's lives.
Every day, there must be millions and even billions of people who open search engines to look for a thing.
This opportunity is used in search engine marketing. If you use this marketing technique, it means you will promote your product via search engines.
Of course, to implement this technique you need a lot of money. But all of that will certainly be worth it with the amount of engagement and exposure that is far more than when you use the usual marketing methods.
What is Search Engine Marketing With Example?
If you already know what search engine marketing is, then next we will discuss some examples. The easiest example you can see is Google Ads. This is a service offered by Google to make your product or service more in demand by displaying ads on websites.
The costs you have to spend to use Google Ads vary. Most people choose to use pay per click advertising, where you will only be charged if people who see your ad are interested and click on your ad to find out more about your product.
Not only that, there are also many other examples and types which will be discussed below later.
What is Difference Between SEO and SEM?
Many people still have the misconception that SEO and SEM are the same thing, even though they can be said to be different.
SEO or search engine optimization is one of the methods of search engine marketing. So even though it is true that SEO is included in SEM, it does not mean that SEM only contains SEO methods.
The SEO method is indeed best known because this method is one of the easiest methods and does not require a lot of capital when compared to using ads on search engines.
With the SEO method, you must create SEO friendly content so that your content can be displayed in the top results on the search page.
SEO is also indeed one of the most preferable search engine marketing methods by many people. This is because most people feel that the engagement provided by using SEO is far more than advertising or pay per click.
What Are The 3 Main Search Engine Marketing Products?
There are 3 main products or methods in SEM. You can choose these three methods for yourself which one is the most suitable for you. Or, you can also directly implement these three methods simultaneously. Here are the brief explanation about the three methods:
1. Search Engine Optimization
As mentioned earlier, SEO is the most well-known method and also the most used by many people. By making your content number 1 on search results pages, people will have a much greater chance of clicking on your content.
2. Search Engine Advertising
If you don't want to bother to create SEO friendly content, then you can use this method. You only need to use the advertising services provided in each search engine, later the search engine body will display advertisements about your product on websites.
3. Paid Submission via Online Directories
The last way that is still less known by people is to register your business or company with online directories. To register this company or business, you have to pay a predetermined fee.
Later, you will be registered as a business or shop. Search engines will later display your business when someone is looking for products that are relevant to the products you offer.
Search engine marketing is the best marketing technique that you can implement for your current business. There are already many businesses and companies that are proof of the effectiveness of this marketing technique to bring in more sales.