When you expand your business to Hong Kong, it is critical to learn how to conduct SMS marketing effectively. Your goal in using SMS marketing Hong Kong is to drive scale and efficiency. Customers love to get SMS messages from their favorite brands.
Many customers even end up shopping after getting a text message that grabs their attention. About 81.2% of customers sign up for an SMS program from at least one brand. And about 63% of those customers made a purchase from the SMS message they get from their favorite brands.
Types of SMS Messages for Your SMS Marketing Solutions
At least four different types of SMS messages allow you to engage your customers. Each type of SMS message is going to serve a different purpose. Here are the four different types of SMS messages every business needs to know before broadcasting promotional messages.
1. Campaign messages
Campaigns are single-send or one-time messages every business can schedule in advance. You can schedule your campaigns based on the calendar of your marketing content. Or, you can also send those campaigns on-demand so that you can drive more sales.
These campaign messages are perfect to create a sense of urgency. For example, use campaign SMS marketing Hong Kong when you have limited-time promotions and deals. Those messages should guide customers to click through so that they can shop immediately.
Campaign messages also have some other purposes. Other uses of campaign messages are to engage your customers with non-promotional content or to build excitement around collections or new product launches.
2. Triggered messages
Triggered messages are SMS marketing services known as journeys. Send these triggered messages based on specific actions or behaviors taken by your customers, like when they’re joining your text message program or browsing your website.
Triggered messages let you engage individual customers and encourage your customers to convert in their journey. Use these messages to greet your new customers by sending a welcoming text message. Or, you can make your recent buyers stay with you by sending post-purchase messages.
Triggered SMS marketing Hong Kong will also let you reach specific customer groups. With triggered messages, you can also announce price drops, restocks, or other details related to your products.
3. Conversational messages
Businesses can also consider using two-way communication. Two-way messaging or conversational messaging is one of the most effective methods of digital marketing in Hong Kong. Conversational messaging allows you to invite your customers to reply to the messages you are sending.
Your marketing team can use conversational messages to get feedback from your customers. If you’re planning to conduct a survey, conversational messages can be one of the most effective methods to consider. One unique way to use conversational messages is to gather testimonials.
Encourage your customers to text their positive and honest reviews about your products. Every time they respond, you can offer a unique coupon code like a 5% discount for upcoming purchases or other promotional messages.
4. Transactional SMS Marketing Hong Kong
Transactional messages are an essential part of your customer’s experience. You need to send transactional messages after your customers place an order. Also, you can send transactional messages after your customers start a new subscription.
Use different types of transactional messages and send them when you confirm customers’ orders, ship customers’ orders, and when orders are delivered. Before sending transactional messages, note that your transactional messages must meet the carrier and legal requirements.
For example, your transactional messages should include content related to the order of your customer like the order number. Your transactional messages should not include marketing content like product recommendations, upselling, and discount codes.
Best Tools To Send Bulk SMS Hong Kong
Now that you have learned everything about various types of SMS marketing, you need to choose the best device that will deliver your promotional messages. Hitech Terminal Enterprise is one of many awesome devices you can use to deliver your SMS marketing.
SMS Broadcaster is providing quality Hitech Terminal Enterprise devices for businesses in all countries. These devices will let you broadcast SMS messages to potential customers around your business location. You can even take the device in the car with you.
Take the device to a public place where many people are gathering and then use the device to broadcast SMS marketing Hong Kong so that many more people will realize there’s a new brand near them.