Email marketing plays an important role in the business field. Especially for those of you who want to promote new products. So, what is email marketing used for? How important is email marketing that businesses should use to increase their progress?
Not only promoting products through social media or websites, but nowadays companies also need to use marketing strategies via email. Besides being more practical, email marketing also seems more important.
What Is Email Marketing?
Have you ever received an email from a particular company or brand offering a product or service? Well, the promotional email sent to you is called email marketing. Email marketing is a strategy of sending commercial emails to contacts who have previously agreed to subscribe.
For example, you decide to subscribe to a website that has interesting products or services. Your email contact will automatically be recorded, and the store or website will always send you an email regarding their new products or services.
What Is Email Marketing Used For?
There are lots of advantages to using email marketing. Moreover, email is one of the important tools in helping your business grow properly. Some of the benefits of email marketing that you can get are as follows:
1. Brand Awareness
Branding is an important part of the business. Everyone may be familiar with advertising on social media, but email is more than just a passing advertisement. Email can reach customers directly, making customers feel more important and valued.
Your business brand will be remembered well by customers. Especially if you are diligent in sending emails for promotions. Your email will not be ignored in the inbox just like posted on social media.
2. Practice and Efficient
Almost everyone has an email. Moreover, checking an email can be done practically through a smartphone.
Certain people may decide to stop using social media, but they will still need to email and check their inboxes. That's why email is considered a platform for a more practical and efficient business introduction.
What Are The 5 Steps Of Email Marketing?
After knowing what is email marketing used for, now time for your business to get started the campaign. Here are five important steps that you can follow:
1. Knowing The Targets
A businessman must be able to set targets well. For example, if you sell cosmetic products for teenagers, then your email marketing target is teenagers not adults.
Before sending out email marketing, you should know the need of the audience, and what their expectations are about the product or service you offer. It's a good idea to start by creating multiple target audience groups to suit the type of message being sent.
Knowing your audience's age and maturity level is also important, as you can customize the email content.
2. Make a Good Impression
Make a good impression on the audience by including a few key points. Use some formal elements including the sender's name, email subject, and additional context. You should also greet the audience by their name, to make it seem more polite and warm.
3. Creating Interesting Email Content
Not only for the audience to read, but you also have to write interesting and easy-to-read email content. You should write relevant content, the content is according to business needs, with writing that is neither too long nor too short.
Make a message that can be straight to the point, so that the audience does not feel bored when reading it. Also, provide attractive visuals that make the content not bland.
4. Includes Call-To-Action
An important part of an email campaign is persuading and engaging your audience to find out more about your offering. Therefore, get your audience to act and start clicking on the landing page. Here, Call-To-Action should be made as attractive as possible.
5. Evaluating Email Campaigns
The last thing that is not less important is to evaluate the email campaign that you have done. You may not be able to immediately create perfect email marketing on the first try, but that's not a problem.
There are several things you need to evaluate, ranging from email deliverability, click-through rate, audience reactivity, and the number of unsubscribed audiences. Hence, it’s important to know what is email marketing used for, especially if you want to increase brand awareness for your products or services.