Businesses can now use WhatsApp to stay connected to their loyal customers. WhatsApp Business allows businesses to send information to customers. A WhatsApp blast is going to let businesses tell customers about special offers, share details about new collections, and do many other things.
This chatting app is now rising as a very important channel for all marketers around the world. It has more than 2.4 billion users around the world. WhatsApp blasting your customers will help you reach many customers simultaneously.
What Is WhatsApp Blast App and How It Works?
WhatsApp blasting is sending messages from one WhatsApp account or app to many phone numbers simultaneously. All recipients of your message will get the message as a personal message. They won’t realize that you send that message to many people at once.
Meta designed this feature to help businesses in marketing their brand and products. However, to blast WhatsApp messages to many numbers at once, businesses need to use WhatsApp Business API instead of WhatsApp Business app. Why do you need to use WhatsApp Business API?
The API was designed a few years ago for mid to big-sized businesses. This feature is going to help your customers get greater experiences with your brand.
Benefits of Using WhatsApp Blast API for Business
With the API, businesses will be equipped with various features that are not available in WhatsApp Business app. Below are some benefits you will get if you are using WhatsApp Business API instead of the regular WhatsApp Business app.
1. Send notifications
The API is going to let you send automated notifications via WhatsApp to all your customers. Those notifications can be appointment reminders, order confirmations, shipping updates, or other types of notifications. This is going to help your customers more connected to your business.
Using WhatsApp blasting software will encourage your customers to talk about buying products, get updates about their favorite products, and other details related to your products to their WhatsApp. Your business will get the flexibility to send notifications manually or automatically.
You can set a schedule on your WhatsApp blast your customers about any updates or events. This automation is going to ease your team in promoting your brand and handling your customers.
2. Automate workflows
When your customers reach out on WhatsApp, they are expecting a faster response from your business. When you use WhatsApp blast software, you can automate workflows and conversations to save your customers precious time. Below are some things you can do with the API.
Auto reply allows your business to send an automated reply to any message sent by your customers. With this automation feature, your customers will get a reply quickly, especially when they send you messages out of business hours or when your team is very busy.
Quick replies may be similar to the previous feature but this one is designed to answer various frequently asked questions. Everyone on the team can use the quick replies easily to answer related questions.
3. Send out a WhatsApp blast
Bulk messages or blasts will let you send one important message to all customers at once. this feature will let you notify customers about new collections, tell your customers about any hitch in the system, and tell anything you want to all customers.
The API’s bulk message is nothing like the broadcast list in WhatsApp Business. This one allows you to send promotional messages to 800 recipients every single day. You need to use a specific message template in sending a bulk message.
Also, you can personalize that template with some details like order information or names so that this free app’s API can help you give personalized experiences to your customers.
Gain Potential Customers
However, WhatsApp Business API is only designed to keep you connected to loyal customers. To get new customers, you need to use other special devices. One outstanding device to consider is Hitech Terminal Enterprise by SMS Broadcaster. This device allows you to send bulk messages as well.
But this device won’t use WhatsApp to send bulk messages to customers. Instead, it is going to send SMS messages to everyone around your business’s location. There’s no need to get the phone numbers of those people since the device will send messages to all the nearest cell phones.
Combine this SMS marketing with WhatsApp blast to get new customers while keeping your loyal customers happy.