Idul Fitri is one of the biggest celebrations in the world. Each country has its own culture and tradition that they may celebrate in their way. Consumer behavior during Idul Fitri 2024 is also different from previous years because some trends suddenly rise in the community.
The Consumer Behavior During Idul Fitri 2024
1. Purchasing Fashion Items
Fashion items during Idul Fitri are like a must-have item. For most people, they purchase new clothes and other items to celebrate the day. This is why during this period, fashion brands will release new trends and models for Idul Fitri only.
This consumer behavior during Idul Fitri 2024 is similar to the previous year. The difference is only preference and model. Every year, the model and trend change, yet this behavior remains the same. In 2024, it will have a shimmering theme for both men and women.
2. Preparing Snacks and Specialty Food
Visiting relatives during Idul Fitri day is an agenda that people will never miss. Since most houses will host the guests, they usually prepare some snacks on their coffee table in the living room. The snacks are put in the jars and usually, the snacks have more than one item.
Besides the snacks, most people will prepare a specialty menu during Idul Fitri. They have different types, such as rice cake, soup, and some beef dishes. Specialty food is on the list of consumer behavior Indonesia because the demand for meat increases during this period.
3. Traveling to Other Cities
A lot of people will travel to other cities, especially the people in metropolitan cities and other urban cities. The villages will be more crowded than usual. This increases the spending on fuel. Public transportation is busier than any other day. They have multiple percentages of demand.
For those people who use private transportation like cars and motorbikes, the number of trips has increased as well. The movement can be seen on the highway and other big streets in the city. The government usually disallows big trucks to distribute items during Idul Fitri.
4. Visiting Malls and Department Store
People tend to visit malls and department stores a few days before Idul Fitri. They spend their money to purchase fashion items, such as dresses, shirts, sarongs, and other fashion items that are related to the actual day. Department stores usually release new products with new models.
Some other stores at the mall have better sales because, before Idul Fitri day, employees and other workers received bonuses from the company to celebrate this day. So, they tend to purchase anything using that money. The number of mall visitors a few days before the day increases.
5. Spending on Energy Resources
The consumer behavior during Idul Fitri 2024 has a new pattern for spending energy. Since many people travel to other cities, recreational places, and other public places, fuel consumerism has increased during this period. The gas and fuel stations have to restock faster since they are busier.
Preparing for the day also increases the amount of energy resources such as gas and electricity. People cook and bake more during the fasting month. This consumer behavior occurs in every Idul Fitri. The stock of gas to cook moves faster and the distribution is busier than in other months.
6. Buying Souvenirs and Snacks
Souvenirs and snacks have greater sales during Idul Fitri because they have to prepare them all to host the guests. It occurs in general households. Snacks are the most important to buy or the households will bake themselves after buying the ingredients at the market.
Meanwhile, souvenirs are attracting the urban people who come to the village. They tend to spend their money on it because they are giving it to their workmates or neighbors after coming back from their hometown. The souvenir shops are always crowded after Idul Fitri.
Sending greetings is also part of consumer behavior during Idul Fitri 2024. They send to many people and usually use gadgets to do it. To make it efficient, you can use an SMS Broadcaster device. This is the device that sends the same message at once, so you can do it in one click for all.