Consumerism in Ramadan has its pattern. It is such an outlier because many people tend to spend their money much more than any other month. Consumer behavior in Ramadan 2024 is not far different from other Ramadan, yet it stands out among the months of the year.
For businesses, this is a crucial moment because they have to adapt to the change even though the trend will only last for a month. This shift should be remarked on every year because the trend pattern remains the same. It is only the model that is usually different from time to time.
The List of Consumer Behavior in Ramadan 2024
1. More people spend time online
The activities during Ramadan are unique because working hours and school hours during this period are shorter. It applies almost in every industry, so they use their spare time to come online. Besides social media platforms, they also visit e-commerce to plan or purchase some items.
This behavior leads people to spend their money in the end. Therefore, the businesses compete to catch visitors’ attention until they decide to purchase their products. Campaigns during Ramadan 2024 are getting stronger than in the last four years because of COVID-19 recovery.
2. Buying gifts for family and relatives
This may be the behavior that you will find only during Ramadan, and consumer behavior in Ramadan 2024 is no exception. People will buy gifts for their relatives, families, and colleagues to celebrate Idul Fitri after Ramadan ends. The types of gifts are different.
Nowadays, people do not need to wrap up the gift because the e-commerce platforms sell packages as gifts to send to the address you set. This is efficient and the seller does not mark the price up too much. This tradition is part of consumer behavior in Ramadan as well.
3. Frequent shopping
The number of people who shop during Ramadan increases because they need to fulfill their needs for the celebration. Thus, the place they work at usually gives them a bonus that they can use to shop. They shop frequently almost every day, usually for dishes or snacks after breaking the fast.
4. Seeking more discounts and the best deals
Discounts and best deals during Ramadan 2024 are competitive. Online platforms have the best deals and coupons for purchase because they have to compete with other platforms as well. It invites big consumerism during Ramadan, yet the products are more related to the religious and spiritual vibes.
People tend to shop more with lower prices. So they also spend a lot of time scrolling online to compare the items or products they want to buy. This is a chance for businesses to release new arrivals with competitive prices or give discounts for Ramadan season.
5. Having a trip before breaking fast
Breaking fast during Ramadan is like a mini party for the Muslims themselves. They usually gather or hang out with families, colleagues, or relatives on other days. This is why you will see many people flooding the streets because they are buying snacks or just spending their spare time after shorter activities.
6. Visiting cafes and restaurants at night
After breaking their fast, people visit restaurants or cafes. You will see many people gather at these places at night. F&B businesses are busier at night than during the day. This consumer behavior in Ramadan 2024 will change when Ramadan ends because people can casually come to the cafes anytime.
7. Purchasing food and fashion items
To celebrate the special day after Ramadan ends, people usually wear the best outfit that they have bought. During Ramadan, they usually purchase fashion items and it is not just one or two products. Fashion businesses are competing to release their latest model because people tend to buy the latest trend.
8. Spiritual-themed goods are on sale
Any spiritual-themed goods will attract many consumers to buy. This is related to religion, such as the products to pray. It is a good chance for businesses to engage and release campaigns related to it.
The consumer behavior in Ramadan 2024 also includes how people send messages to greet relatives and colleagues. The device as SMS Broadcaster will help you to send many messages at one time without saving numbers. It is practical and efficient during Ramadan which is busier for many people.